{"id":3187,"date":"2023-01-26T15:31:09","date_gmt":"2023-01-26T14:31:09","guid":{"rendered":"https:\/\/www.magickazena.sk\/magazin\/?p=3187"},"modified":"2025-01-16T15:14:24","modified_gmt":"2025-01-16T14:14:24","slug":"4-trendy-ktore-ovladnu-kozmeticky-svet-v-roku-2023","status":"publish","type":"post","link":"https:\/\/www.magickazena.sk\/magazin\/2023\/01\/26\/4-trendy-ktore-ovladnu-kozmeticky-svet-v-roku-2023\/","title":{"rendered":"4 TRENDY, KTOR\u00c9 OVL\u00c1DNU KOZMETICK\u00dd SVET V ROKU 2023"},"content":{"rendered":"\n
\n
\"\"<\/a><\/figure>\n<\/figure>\n\n\n

\u0160v\u00e9dsky beauty gigant FOREO<\/a> predpoved\u00e1, ak\u00fdm smerom sa bude nasleduj\u00faci rok ubera\u0165 cel\u00fd kozmetick\u00fd priemysel.<\/p>\n

\n

\u201eKozmetick\u00fd priemysel je na prahu z\u00e1sadnej zmeny. Spotrebitelia u\u017e neh\u013eadaj\u00fa iba produkt,
v\u010faka ktor\u00e9mu bud\u00fa kraj\u0161\u00ed, h\u013eadaj\u00fa nie\u010do, v\u010faka \u010domu sa bud\u00fa c\u00edti\u0165 lep\u0161ie a bud\u00fa aj naozaj
lep\u0161\u00ed. Tento sp\u00f4sob myslenia, s\u00favisiaci s n\u00e1stupom vedomej kr\u00e1sy, viedol k n\u00e1rastu z\u00e1ujmu o
v\u00fdrobky, ktor\u00e9 pon\u00fakaj\u00fa viac ako len starostlivos\u0165 o ple\u0165. Spolo\u010dnos\u0165 FOREO<\/a> sa ve\u013emi r\u00fdchlo
prisp\u00f4sobila a ich self-care produkty preklenuli priepas\u0165 medzi zdrav\u00fdm a kr\u00e1sou\u201d, vysvet\u013euje
Vladimir Cuturilo, gener\u00e1lny mana\u017e\u00e9r FOREO Eastern Europe.<\/p>\n<\/blockquote>\n

1. OCHRANA KO\u017dNEJ BARI\u00c9RY<\/h3>\n

Jedn\u00fdm z trendov, na ktor\u00e9 sa uprie pozornos\u0165, je ochrana ko\u017enej bari\u00e9ry. Stratum corneum,
vonkaj\u0161ia vrstva poko\u017eky, zadr\u017eiava vlhkos\u0165 a chr\u00e1ni bunky pred tox\u00ednmi z okolit\u00e9ho prostredia.
Z viacer\u00fdch d\u00f4vodov, napr\u00edklad vplyvom pou\u017e\u00edvania ne\u0161etrn\u00fdch kozmetick\u00fdch produkov,
doch\u00e1dza k jej naru\u0161eniu. Akon\u00e1hle v\u0161ak star\u00ed svoju silu, ple\u0165 sa stane citlivou a n\u00e1chylnej\u0161ou
na podr\u00e1\u017edenie.
Do pozornosti sa dostan\u00fa l\u00e1tky ako ceramidy \u010di niacinamidy, av\u0161ak zna\u010dka FOREO varuje, \u017ee
\u017eiadna ingrediencia nikdy celkom neodvr\u00e1ti po\u0161kodenie ko\u017enej bari\u00e9ry a vyzdvihuje preto
prevenciu pred n\u00e1pravou \u0161k\u00f4d. Preto\u017ee jedn\u00fdm z hlavn\u00fdch vinn\u00edkov po\u0161kodenia je nadmern\u00e1
exfoli\u00e1cia a hrub\u00e9 \u010distenie pleti, stavte na \u0161etrnej\u0161\u00ed pr\u00edstup. Pr\u00edstroj LUNA 4<\/a> ur\u010den\u00fd na \u010distenie
pleti je vybaven\u00fd m\u00e4kk\u00fdmi silik\u00f3nov\u00fdmi \u0161tetinami, ktor\u00e9 h\u013abkovo \u010distia ple\u0165 a nenar\u00fa\u0161aj\u00fa ko\u017en\u00fa<\/p>\n

bari\u00e9ru. Z\u00e1rove\u0148 odstr\u00e1ni a\u017e 99,5% ne\u010dist\u00f4t, vr\u00e1tane zbytkov make-upu, nadbyto\u010dn\u00e9ho ko\u017en\u00e9ho
mazu a odumret\u00fdch ko\u017en\u00fdch buniek.<\/p>\n

2. BEAUTY SNACKING<\/h3>\n

Beauty snacking spo\u010d\u00edv\u00e1 v tom, \u017ee si kr\u00e1su budete dopriava\u0165 v mal\u00fdch d\u00e1vkach po\u010das cel\u00e9ho
d\u0148a. Ale pozor, \u017eiaden zhon. Naopak, z t\u00fdchto momentov si urobte chv\u00edle h\u00fd\u010dkania a
starostlivosti samej o seba. Rovnako ako u jedla si d\u00e1vajte pozor na mno\u017estvo. Hydrat\u00e1cia je
s\u00edce v\u017edy dobr\u00fd n\u00e1pad, pokia\u013e ju ale budete pleti dopriava\u0165 pr\u00edli\u0161 \u010dasto, zlenivie a stat\u00ed svoju
prirodzen\u00fa zvlh\u010duj\u00facu schopnos\u0165. Abnorm\u00e1lna vonkaj\u0161ia hydrat\u00e1cia d\u00e1va pleti sign\u00e1l, \u017ee m\u00e1
dostatok vody, lipidov a bielkov\u00edn, pri\u010dom spomal\u00ed prirodzen\u00fa produkciu t\u00fdchto d\u00f4le\u017eit\u00fdch \u017eiv\u00edn.<\/p>\n

Preto je na\u0161a ob\u013e\u00faben\u00e1 kozmetick\u00e1 poch\u00fa\u0165ka obohaten\u00e1 o sofistikovan\u00fa technol\u00f3giu a
nad\u010dasov\u00fd dizajn. Schv\u00e1len\u00fd mas\u00e1\u017eny pr\u00edstroj pre o\u010dn\u00e9 okolie IRIS 2,<\/a> na ktor\u00fd nedaj\u00fa dopusti\u0165
celebrity ako Gemma Chan a Paris Hilton zaist\u00ed svie\u017ei vzh\u013ead u\u017e za 60 sek\u00fand. Produkt, ktor\u00fd je
neinvaz\u00edvny, \u00fa\u010dinn\u00fd a vysoko hygienick\u00fd, sa in\u0161piroval lymfodren\u00e1\u017enymi technikami zo
starovekej \u00c1zie. Obohaten\u00fd o revolu\u010dn\u00e9 patentovan\u00e9 T-Sonick\u00e9 pulz\u00e1cie pom\u00e1ha zmier\u0148ova\u0165
tmav\u00e9 kruhy pod o\u010dami a rozjas\u0148uje poh\u013ead. Uvo\u013e\u0148uje tie\u017e napetie v tv\u00e1rov\u00fdch svaloch
sp\u00f4soben\u00e9 \u00fanavou.<\/p>\n

 <\/pre>\n\n\n
\"\"<\/figure>\n\n\n
3. INVAZ\u00cdVNE VS. NEINVAZ\u00cdVNE PROCED\u00daRY<\/h3>\n
V\u00a0roku 2021 mal pod\u013ea prieskumu glob\u00e1lny trh s derm\u00e1lnymi v\u00fdpl\u0148ami hodnotu 5,1 miliardy
dol\u00e1rov a do konca roku 2031 by sa t\u00e1to suma mala vy\u0161plha\u0165 a\u017e na 13 mili\u00e1rd dol\u00e1rov. Dopyt po
omladzuj\u00facich z\u00e1krokoch st\u00fapa, pri\u010dom n\u00e1m rok 2023 prinesie celkom nov\u00fd poh\u013ead na kr\u00e1su,
ktor\u00fd spo\u010d\u00edva predov\u0161etk\u00fdm v starostlivosti o sam\u00fa seba. \u013dudia za\u010d\u00ednaj\u00fa uprednost\u0148ova\u0165
neinvaz\u00edvne proced\u00fary s vidite\u013en\u00fdmi dlhodob\u00fdmi v\u00fdsledkami pred r\u00fdchlym chirurgick\u00fdm
rie\u0161en\u00edm, ktor\u00e9 je bolestiv\u00e9 a prin\u00e1\u0161a so sebou ur\u010dit\u00e9 rizik\u00e1.<\/p>\n
Minul\u00fd rok zaznamenala spolo\u010dnos\u0165 FOREO radik\u00e1lny n\u00e1rast dopytu po toniza\u010dnom pr\u00edstroji<\/a>
BEAR (o 175%). Toto \u0161ikovn\u00e9 zariadenie s mikro pr\u00fadom, vybaven\u00e9 Anti-Shock syst\u00e9mom,
v\u00fdrazne zmier\u0148uje hlbok\u00e9 vr\u00e1sky a jemn\u00e9 linky, spev\u0148uje ple\u0165 a zlep\u0161uje jej pru\u017enos\u0165, a to
v\u0161etko po\u010das jedn\u00e9ho t\u00fd\u017ed\u0148a pou\u017e\u00edvania. To z neho rob\u00ed najbezpe\u010dnej\u0161ie a naj\u00fa\u010dinnej\u0161ie
dom\u00e1ce o\u0161etrenie pleti a vyvracia m\u00fdtus, \u017ee plastick\u00e1 oper\u00e1cia je jedin\u00fdm sp\u00f4sobom, ako
spomali\u0165 st\u00e1rnutie pleti.<\/p>\n
4. VZOSTUP KOZMETICK\u00ddCH TECHNOL\u00d3GI\u00cd<\/h3>\n
S nov\u00fdm rokom sa e\u0161te k v\u00e4\u010d\u0161iemu slovu dost\u00e1vaj\u00fa kozmetick\u00e9 technol\u00f3gie. Pon\u00fakaj\u00fa toti\u017e
profesion\u00e1lne v\u00fdsledky, naviac s\u00fa ekologick\u00e9 a udr\u017eate\u013en\u00e9. Rok 2023 bude \u00e9rou osvieten\u00fdch
spotrebite\u013eov, ktor\u00ed chc\u00fa ma\u0165 nielen \u010dist\u00fa ple\u0165, ale tie\u017e aj svedomie. Vzrastie z\u00e1ujem o LED
sveteln\u00fa technol\u00f3giu a kryoterapiu, \u010do s\u00fa trendy, ktor\u00e9 spolo\u010dnos\u0165 FOREO presadzovala u\u017e<\/a>
pred rokmi vo svojej rade UFO.<\/p>\n
\u201cKosmetick\u00fd pr\u016fmysl se ka\u017ed\u00fdm dnem vyv\u00edj\u00ed neskute\u010dnou rychlost\u00ed. V\u0161echny tyto trendy
ovl\u00e1dnou v roce 2023 sv\u011bt kr\u00e1sy, jako vizion\u00e1\u0159sk\u00e1 zna\u010dka se ale sna\u017e\u00edme m\u011bnit kosmetick\u00fd
pr\u016fmysl k lep\u0161\u00edmu trend\u016fm navzdory. Na\u0161e produkty jsou tady pro z\u00e1kazn\u00edky. Zvy\u0161uj\u00ed jim
sebev\u011bdom\u00ed, pe\u010duj\u00ed o jejich du\u0161evn\u00ed zdrav\u00ed a z\u00e1rove\u0148 jim poskytuj\u00ed v\u0161e, co jejich ple\u0165 pot\u0159ebuje,
aby byla kr\u00e1sn\u00e1 a zdrav\u00e1,\u201d \u0159\u00edk\u00e1 Adriana Pirjak, vedouc\u00ed produktov\u00e9ho managementu ve
spole\u010dnosti FOREO a dod\u00e1v\u00e1: \u201cBudoucnost beauty pr\u016fmyslu tkv\u00ed v je\u0161t\u011b v\u011bt\u0161\u00edm propojen\u00ed
zdrav\u00ed a kr\u00e1sy. Zna\u010dka FOREO ji\u017e nyn\u00ed stoj\u00ed v \u010dele inovac\u00ed v oblasti well-beingu a u\u017e te\u010f jsme
pr\u016fkopn\u00edky med-beingu, konceptu, kter\u00fd naprosto zm\u011bn\u00ed pravidla hry. Zat\u00edm se teprve formuje,
ale v p\u0159\u00ed\u0161t\u00edch letech napln\u00ed sv\u016fj velk\u00fd potenci\u00e1l!\u201d<\/p>\n

Pokud v\u00e1s zaj\u00edm\u00e1 v\u00edc ze sv\u011bta FOREO, nav\u0161tivte webov\u00e9 str\u00e1nky www.foreo.com<\/a> nebo sledujte
@FOREO.
\"Tento \u010dl\u00e1nok vznikol v spolupr\u00e1ci so zna\u010dkou FOREO.\"<\/pre>\n\n\n
\"\"<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"
\u0160v\u00e9dsky beauty gigant FOREO predpoved\u00e1, ak\u00fdm smerom sa bude nasleduj\u00faci rok ubera\u0165 cel\u00fd kozmetick\u00fd priemysel. \u201eKozmetick\u00fd priemysel je na prahu z\u00e1sadnej zmeny. Spotrebitelia u\u017e neh\u013eadaj\u00fa iba produkt,v\u010faka ktor\u00e9mu bud\u00fa kraj\u0161\u00ed, h\u013eadaj\u00fa nie\u010do, v\u010faka \u010domu sa bud\u00fa c\u00edti\u0165 lep\u0161ie a bud\u00fa aj naozajlep\u0161\u00ed. Tento sp\u00f4sob myslenia, s\u00favisiaci s n\u00e1stupom vedomej kr\u00e1sy, viedol k n\u00e1rastu z\u00e1ujmu ov\u00fdrobky, ktor\u00e9 pon\u00fakaj\u00fa viac ako len starostlivos\u0165 o ple\u0165. Spolo\u010dnos\u0165 FOREO sa ve\u013emi r\u00fdchloprisp\u00f4sobila a ich self-care produkty preklenuli priepas\u0165 medzi zdrav\u00fdm a kr\u00e1sou\u201d, vysvet\u013eujeVladimir Cuturilo, gener\u00e1lny mana\u017e\u00e9r FOREO Eastern Europe. 1. OCHRANA KO\u017dNEJ BARI\u00c9RY Jedn\u00fdm z trendov, na ktor\u00e9 sa uprie pozornos\u0165, je ochrana ko\u017enej bari\u00e9ry. Stratum corneum,vonkaj\u0161ia vrstva poko\u017eky, zadr\u017eiava vlhkos\u0165 a chr\u00e1ni bunky pred tox\u00ednmi z okolit\u00e9ho prostredia.Z viacer\u00fdch d\u00f4vodov, napr\u00edklad vplyvom pou\u017e\u00edvania ne\u0161etrn\u00fdch kozmetick\u00fdch produkov,doch\u00e1dza k jej naru\u0161eniu. Akon\u00e1hle v\u0161ak star\u00ed svoju silu, ple\u0165 sa stane citlivou a n\u00e1chylnej\u0161ouna podr\u00e1\u017edenie.Do pozornosti sa dostan\u00fa l\u00e1tky ako ceramidy \u010di niacinamidy, av\u0161ak zna\u010dka FOREO varuje, \u017ee\u017eiadna ingrediencia nikdy celkom neodvr\u00e1ti po\u0161kodenie ko\u017enej bari\u00e9ry a vyzdvihuje pretoprevenciu pred n\u00e1pravou \u0161k\u00f4d. Preto\u017ee jedn\u00fdm z hlavn\u00fdch vinn\u00edkov po\u0161kodenia je nadmern\u00e1exfoli\u00e1cia a hrub\u00e9 \u010distenie pleti, stavte na \u0161etrnej\u0161\u00ed pr\u00edstup. Pr\u00edstroj LUNA 4 ur\u010den\u00fd na \u010disteniepleti je vybaven\u00fd m\u00e4kk\u00fdmi silik\u00f3nov\u00fdmi \u0161tetinami, ktor\u00e9 h\u013abkovo \u010distia ple\u0165 a nenar\u00fa\u0161aj\u00fa ko\u017en\u00fa bari\u00e9ru. Z\u00e1rove\u0148 […]<\/p>\n","protected":false},"author":1,"featured_media":3190,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-sidebar.php","format":"standard","meta":{"footnotes":""},"categories":[14,3],"tags":[24,29,31,21,37],"class_list":["post-3187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novinky","category-zdravieakrasa","tag-krasa","tag-relax","tag-tip","tag-zdravie","tag-zena"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.magickazena.sk\/magazin\/wp-json\/wp\/v2\/posts\/3187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.magickazena.sk\/magazin\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.magickazena.sk\/magazin\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.magickazena.sk\/magazin\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.magickazena.sk\/magazin\/wp-json\/wp\/v2\/comments?post=3187"}],"version-history":[{"count":2,"href":"https:\/\/www.magickazena.sk\/magazin\/wp-json\/wp\/v2\/posts\/3187\/revisions"}],"predecessor-version":[{"id":4472,"href":"https:\/\/www.magickazena.sk\/magazin\/wp-json\/wp\/v2\/posts\/3187\/revisions\/4472"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.magickazena.sk\/magazin\/wp-json\/wp\/v2\/media\/3190"}],"wp:attachment":[{"href":"https:\/\/www.magickazena.sk\/magazin\/wp-json\/wp\/v2\/media?parent=3187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.magickazena.sk\/magazin\/wp-json\/wp\/v2\/categories?post=3187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.magickazena.sk\/magazin\/wp-json\/wp\/v2\/tags?post=3187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}